Brand Management Blog

How to Write Web Content For Your Customers

Think about the last five websites you’ve visited. Can you remember why you stayed on the site? What did you get from the site? Or, maybe, what didn’t you get that you were looking for? The best web design companies know this fact about websites: YOU SHOULD ALWAYS...

Logo Design Pitfalls: What to Avoid In Hiring a Designer When Rebranding Your Company

Brand Management Blog

So, You’ve Decided to Rebrand Your Company, What Next? If you’ve decided to rebrand your company or organization’s logo, you can avoid common pitfalls with clear communication and a plan for your project. As a graphic designer, I’m usually on the...

Writing a job description to have it work for you.

Brand Management Blog, Local SEO, Reputation Management, SEO

Writing a job description can be a daunting process, especially in a job seeker market. I heard this morning on the radio that unemployment is down to 3.9%, a 50 year low. It is a good time to be a job seeker in our economy, it is a bad time to be an employer with...

Project: Mat-Su Visitor Foundation Branding Launch

Brand Management Blog, Client Feature, Website

Mat-Su Valley Visitor Foundation Newly formed Mat-Su Valley Visitor Foundation came to us with a very specific request: They needed a new logo for their foundation. They needed a grant proposal layout. They needed a leave behind to talk about their flagship...

When is a logo redesign right for your company?

Brand Management Blog

Just like your spice cabinet, where herbs and spices can lose their freshness, your brand can go stale. If you’re an established company, your brand can benefit from an honest, thorough evaluation on a regular basis, scheduled just like a regular financial analysis...